Visual design and Interaction flow

Illustrator, Photoshop, AfterEffects

4 weeks group project with Nurie Jeong

Communication Design Studio, Carnegie Mellon University, Fall 2016
Stacie Rohrbach




Through Visualizing Patterns project, we were asked to dive into the process of conceiving and crafting, visual, aural and temporal representations of data that communicates information in a way that is useful, usable and desirable. Our given topic was ‘identity’ among Max Neef’s human needs. According to his classification, identity is one of the needs that consists of sense of belonging, self-esteem and consistency and expressed by  Race, ethnicity, nationality, religion, gender and so on. We explored various dataset and found unique opportunity to express the identity—food.  






Dietary practice is the new type of identity. Food, like language, exists as a vehicle for expressing culture. It has the power of being both a biological necessity as well as a deeply symbolic cultural artifact, one that connects us to one another on several levels. Thus, we find it agreeable to say that food is a mechanism for expressing an identity that also has a social purpose.




Gathering Data

We found a useful dataset that represents the daily food consumption of 22 different countries and its raw dataset from Food and Agriculture Organization of the United Nations. Through our reference dataset, we could get six various types of food consumption data from 196 countries for the past 50 years. Two units—calories and amount—are provided. Our team chose 15 countries within six main continents to show how each country eat differently by food type.

Data Reference—

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Concept Development

Overall, we got inspired by the fact that If we look at someone’s kitchen, various sauce, spice and ingredients on the shelf itself tells the stories of that person. To visualize six different types of food, we brainstormed around food containers and picked a mason jar as the main actor to express the organic characteristic of the food. It’s used to contain food from raw to cook and resonates well with the abstract form of ingredients. We also display the food types of each country according to their geographic location in the abstract form of the world map.