Role: UI/UX and Web design, Identity design, Video production and Invision

Brief: Create a positive impact in Pittsburgh through technology

6 weeks group project with, Bori Lee, Willow Hong, Ming Xing and Mackenzie Cherban

Ixd Studio, Carnegie Mellon University, Fall 2016




Discover, Participate, Connect

Pittsburghers typically find out about gatherings through word of mouth, social media, or flyers they see in social gathering places. But all of these methods still keep
people in their social bubbles. We bypass these physical constraints of interaction by reinforcing the benefits of physical modes of information dissemination — flyers. 

With GATHR, we aim to help people to open up their bubble with publicly accessible event data that is crowdsourced and easily searchable. 




Through both a web-based and a mobile-based application,  users can discover events and special interest groups around them. By hitting “count me in” to events, they can manage the events on their personal feed and quickly synchronize the info to external calendar or messaging apps like Google Calendar and iMessage.

Journey map_NEW.jpg


Mobile app enable users to discover events based on their interest’s preferences and store flagged flyers in their feed.  



By embedding AR layer over physical flyers, users would be able to recognize if a flyer was already tagged and stored in the system or not at a glance. AR mode is compatible with camera mode, which require no extra works for users. Users can also get extra information about the events through 3D objects, audio and video.








Users can discover events and gatherings happening in
the city through GATHR's collection of digital flyers
based on their set of interest.







Users can participate back to their community by posting events using GATHR. By simply taking a photo of the flyer, GATHR automatically detects the key information for users.







Users can "count me in" to events and quickly synchronize it
to their calendar or messaging apps. GATHR helps people to
discover the interest groups around them while making it
easy to follow through with their commitments.




Web application enable users to search events based on geographic location on a map without register. With advanced filters including date, category and neighborhoods, GATHR makes it easy for people to discover the interest groups around them while making it easy to follow through with their commitments.




Since GATHR is a crowdsourced platform, we propose several initiatives to get the word out on GATHR.

1) Locally-relevant goods for local businesses to promote the platform.
2) Publicity events involving boothing at public events (like Yelp’s events and makerfairs) and social media initiatives to involve the public in our platform.
3) An analytics function for local businesses to help them track the popularity of their events and the effectiveness of their marketing campaigns.







At the beginning of our exploration, we were curious to learn how new residents of as well as longer-term residents of Pittsburgh perceived the city. As Pittsburgh is becoming a city that newcomers are flocking to, and we were interested in learning about the challenges surrounding these social changes. Our initial questions were: 

  • How do Newcomers’ view Pittsburgh? 
  • What is the native residents’ perception to today’s Pittsburgh? 
  • How did they make connections, and were they interested in making friends with the ‘other’ group?

Through exploratory research , we found out that people want to know more about the local area, but hard to find information about it. In addition, they rarely have the chance to break out of their social and geographic “bubbles.” In our conversations with locals and experts, we found that a “human-in” is one of the most common ways they are connected with new people, breaking them out of their “bubbles.”




There were many mentions of the city’s changing identity, both for the good and bad, we wondered how we might go about addressing this. The expressed interest in being connected to both the city and what it has to offer as well as each other influenced our design directions, helping to guide us in our ideation.

  • Enhancing neighborhood identity 
    In the face of so much change, how can we help preserve and promote that which is good in Pittsburgh?
  • Mediating change
    How do we make the transitions involved in change more inclusive for the communities?
  • Promoting humanness
    How can we create impact while keeping the interactions humane and accessible?


From key question, we brainstormed many ideas ranging from physical installation to space projections. Our concepts aimed to bring the people in Pittsburgh out of their bubble and to discover what the city offers while meeting other residents. We learned from making and testing out ideas in low-fidelity formats. 




As a way to connect people, we found flyers are excellent resources for discovering what a neighborhood, as well as the city, has to offer.

Flyers are hyperlocal, grassroots efforts by local business and residents, but only exposed in certain population of viewers due to the space constrains. Even though the community boards are great source to get information, it might further segregate communities because events are only advertised to those who are exposed to the content.




To explore how to relate the physicality of local posters to Pittsburgh at a broader scale, we started with competitive analysis of event platform like Facebook, Yelp and Craigslist, and MeetUp.  Based on analysis, we developed and iterated a user journey and system map. Through many iterations of sketches, information architecture, and wireframes, we developed the framework of the GATHR system for visual refinement.